If we like your coffee, we market it at no cost: cold email, a live call center, contracts, order placement, payment collection. We get paid one way, a cut of the orders we land for you. No orders, no fee.
Selective by design. We only take brands we believe we can sell.
We spend our own time and money growing your wholesale business. That only makes sense if we're confident we can sell your coffee. It's why we're selective, and why our incentives are exactly yours: more orders.
We fund the outreach, sampling coordination, and account operations ourselves. You pay nothing to start and nothing monthly.
One flat percentage, agreed in writing before we start, applied only to orders that came through our work. Your existing accounts stay 100% yours.
We review every application and take on a small number of brands we genuinely believe in. If it's not a fit yet, we'll tell you why.
Cafés, restaurants, bakeries, breweries, plus the roasters you'd be up against. Pick a category, hover a state. These are the doors we pitch on your behalf.
Counts: US Census Bureau, County Business Patterns 2022 (employer establishments by NAICS, all 50 states + DC). Cafés = snack & nonalcoholic beverage bars · Restaurants = full-service · Bakeries = retail · Grocery = supermarkets & grocers excl. convenience · Convenience = convenience retailers · Hotels · Breweries · Roasters = coffee & tea manufacturing.
Most roasters don't lose wholesale deals on quality. They lose them on follow-up, paperwork, and logistics. That's the part we take.
A target list of buyers that actually fit your roast profile and price point, worked by cold email and a professional call center. Your brand gets pitched however you want it pitched: cold or hot.
When a buyer says yes, it goes in writing fast: pricing, volumes, delivery windows, terms. Momentum never dies in an inbox.
Standing orders go in on schedule, volumes adjust as accounts grow, and nobody at your roastery babysits a spreadsheet.
Invoices on your terms, follow-up on outstanding balances, receivables kept clean, so growth doesn't quietly wreck cash flow.
No mystery. You'll know exactly what we're doing and which accounts we're working, every week.
Tell us about your brand. We taste, look at your capacity and margins, and give you a straight yes, no, or not-yet, with reasons.
One flat percentage on orders we land, in writing, before any work starts. Your existing accounts are carved out entirely.
We build the buyer list and start pitching under your name. You approve the story, pricing guardrails, and every contract.
Orders placed, invoices sent, payments collected, reorders confirmed. You roast; we keep the accounts healthy.
DTC gets you started. Recurring wholesale accounts make revenue predictable, and they're won with consistent, professional follow-through.
There isn't one. There's a filter. Free work is an investment we recoup from commission, so we only accept brands we're confident we can sell. If we take you on, it's because we expect to make money by making you money.
A flat percentage of orders we land, agreed in writing before we start. It depends on your margins, price point, and category. It never applies to accounts you already had or bring in yourself.
You do. Contracts are between your brand and the buyer. We operate under your name with your approval on messaging, pricing, and terms. If we part ways, every account, contact, and document stays with you.
Buyers pay you directly. We never take custody of your revenue. We issue invoices from your systems, reconcile what's paid, and run the follow-up on what isn't. Our commission is invoiced to you monthly against the orders we generated.
Roasters with consistent quality and the capacity to fulfill recurring wholesale volume. If you're still dialing in production, we'll tell you honestly that it's too early. A missed delivery costs more than a delayed launch.
Wholesale sales cycles run weeks-to-months, not days. Buyers taste, compare, and commit on their own schedule. We'll give you a realistic pipeline forecast after the first outreach sprint rather than promise a number up front.
Send your brand. If it's a fit, we'll ask for samples and set up a call to agree the cut. If it's not, you'll get a straight answer and honest reasons, usually within a week.